When we decided to launch clothing we weren’t sure what to expect, but the reaction has been better than we could have hoped for and we’re already making plans to extend the collection for next season.
Our priority has always been to offer styles that are easy to wear every day. With working at home and lockdown lifestyles now the norm for so many of us, a pair of soft and loose-fitting dungarees with a colourful tee shirt underneath ticks all the boxes.
So, it’s come as something of a surprise to find out that we’ve hit on (well, stumbled into) the fashion ‘must-have’ of the season. According to a buyer for one well known upmarket London boutique ‘’Women of all ages are embracing dungarees’’ and apparently ‘’The style set are wearing them with nothing underneath’’.
We think we’ll be giving that look a miss, but we have just introduced dungarees shorts. So we can all show a bit of leg in the sunshine.